This article requires technical coding knowledge, and implementation is likely not possible for those who are not professional web developers.
The “July 2020 Goodie Bag release” introduced both the simple “lead capture” campaign type, plus the ability to bounce to a custom thank-your page after sign-up.
A lead is able to return to any campaign and re-enter their same details, without creating a duplicate lead. Thus, a lead may follow-up a simple lead capture campaign by visiting a membership sale campaign. This does, however, require the lead to re-enter their details as they “left the process” when they were bounced to the custom thank you page.
The follow-on parameter
When a lead completes a lead capture campaign, and the campaign has a custom thank-you page specified, a new parameter “d” is appended to the thank-you page URL. This contains an encrypted identifier for the lead which may be used with another campaign for the same facility. The parameter is respectful of other existing parameters, and will not be added if the query param “d” is already specified in the URL.
To re-introduce the lead to a campaign, they should be taken to the landing page url with two additional parameters added:
- a
This should be set to “2” - d
This should be set to the value provided in to the thank-you page in the parameter d.
Note: Take care of URL encoding the string if your code decodes it during processing.
The method for adding parameter is the standard key-pair structure for URL query params.
So, for example, if the campaign landing page URL were:
https://my.quoox.com/c/l/7HyPo/8L7LvSKV/
the amended URL with a lead suffix could be something like:
https://my.quoox.com/c/l/7HyPo/8L7LvSKV/?a=2&d=OtuDEm9r6UAhPYB5IMtQM9OCQe0wXiKnvHazxi4EW2nOE145TajMytLmWi3r
When a valid value for “d” is provided, and the “a” param equals “2”, the sign-up form will be skipped and the lead automatically identified.
WordPress Plug-in
If you are using WordPress, this plug-in may be of help to you in capturing the URL parameter and using it to re-build a follow-on URL back to a Quoox campaign.
Disclaimer: The above plug-in is not written or endorsed by Quoox. We do not accept any responsibility for its use or misuse.
