Hi, welcome to Quoox University.
In this video, I’m gonna show you how you can create and add nurture programmes for leads.
So let’s start by looking into our main platform. We’re gonna go to my.quoox.com. We’re gonna log in. And that brings us to our main dashboard. So what we’re gonna do is we’re gonna go to the menu on the left-hand side. We’re gonna go into connect and promote. And we’re gonna go into nurture.
Now, you’ll see, we’ve got a list of nurture programmes and you’ll see under Programme Target, there states whether it’s a members programme or a leads programme.
Chapter 1 Creating A Nurture Programme
So, as I mentioned, we’re gonna create a lead nurture programme.
Now a lead nurture programme can be attributed to a campaign that is to gain information on leads.
So you have different types of campaigns. You’ve got appointment setting campaigns, membership purchase campaigns, and lead capture campaigns.
We’re creating a lead nurture programme that can be added to lead capture campaigns. So this might be a campaign where it’s to download an ebook and you want to capture their information so that you can then sell to them moving forward.
So let’s say for example, that it is post ebook download and the description or purpose of this programme is to nurture them to sign up for membership. Or it could be that you want them to sign up for a nutrition programme or course that you have, for example. There’s a number of different reasons you might use this, but let’s go ahead and click Save.
Now, once we’ve clicked Save, we’ve got the option to add nurturing elements, okay.
Now we have a smaller number of elements that we can create here in comparison to when you’re creating a member nurture programme. Reason being is you don’t have the leads information yet, so they don’t have access or they’re not a member, right. So they don’t have access to the app. You can’t give them Fitflix videos. You can’t upload documents to their portal. So we are limited as to what we can do with them, but we’ve given some really good options.
So we can either send a standard email message, or we can create one of our nice immersive email messages, which is really eye capturing, or we can send an SMS or a text message, and then we can set ourselves, internally, a call reminder to get in touch with that lead if we want to.
So let’s go ahead and say that we’re gonna create a standard email. That takes us into our Editor page where we can select different bits of information and then create our content.
Now your release point is what day it goes out, post registration or download or, basically, lead capture. So for example, you would probably want to start on day one.
You might give it a target time of midday and it might be, “Hey, thanks for your download.” And then you can use snippets that we’ve already created, should you want to, or you can attach different information.
Maybe there’s an extra add-on that you’ve got for anyone that downloads the ebook, for example. And then you can put your body of text. So you might want to put, “Hey Jess, thanks for your recent download. Here’s an extra, thank you”. For example. You can add as much or as little information in here as you want. It’s up to you, it’s your email, so go wild. But once you’ve made all your changes, added any attachments, and you selected what release point you want to work with, and time, you’d go ahead and you’d click Save.
Now, what that does is it brings you back to the Configuration page which shows you now that you’ve got your nurture content and item, what type of item you’ve created, and what the release point day in time is.
So after that, you can then continue adding different options. You could add an SMS text message. You can select that goes out on day two. There’s loads of things you can do here. And it’s up to you how long you want that nurture sequence to last, basically. And it depends on what you’re driving them to do.
Chapter 2 Adding A Nurture Programme To A Campaign
But now we’ve created our lead nurture programme, let us go ahead and add it to a lead capturing campaign that we will have already created.
If you have any questions about how to create a campaign, go ahead and watch my video on creating campaigns in the Quoox University. And then you can come back here to see how you add it to the right campaign.
So for now, everyone that’s done that already, let’s go back to Connect and Promote, and we’re gonna go into Campaigns.
Now, what we’re gonna do is we’re gonna go into a campaign that we know we’ve created for lead capture. So for example, “The Healthy Eating Guide” ebook.
What you want to do is click on the pencil to edit the campaign under actions. We can sanity check that it’s a lead capture campaign. So we know that it will allow us to add our nurture programme and we’re gonna go straight into post registration reach-outs.
Again, if you want more information about what’s included in each tab under a campaign, go ahead and check out that campaigns video, okay. But for now, those that are with me, you can, as you’ll know, add your own reach-out here.
Again, you’ve got the option of SMS or email, both, immersive email, et cetera, et cetera. So you can do that straight from the campaign or you can add a nurture scheme. So you can see now that straightaway in the dropdown, we’ve got our post ebook download.
I can now add that to my campaign. And as soon as someone has signed up or registered to this wording, that will start on day one at midday as per my settings that I’ve created in my nurture programme schedule, okay.
So that is how you create a nurture programme for leads and then add it to a lead capture campaign.
I hope that’s all made sense, and if you have any questions, don’t hesitate to get in touch or check out my other videos first at support.quoox.com. And I’ll see you on the next one.
