Hi guys, welcome to Quoox University.
So in this course of videos, we’ve been looking at creating and viewing campaigns. We’ve gone through what the summary tab looks like, so now I’m going to show you what the Hooks tab contains.
So as we’re looking at a created campaign, it’s to give you an idea on what the content is that comes through. This is actually created through a template that I showed you in a previous video. So you’ll always have a hook that’s been created for you, that you can go in and edit.
So if you haven’t all started from scratch and haven’t got any hooks in your template, you can add a hook and that will take you to a customisable page, if you will, where you can essentially create your own hook.
So if we’re looking at an ebook, for example, it might be: “Download your healthy guide ebook”, let’s say, and then you can select a landing page that you’d like to attribute it to. So I’m going to select the ebook landing page that’s already been created for me, and in my next video, I’ll show you how to create your own.
I want it to be aligned with my main venue, which is Chelmsford, and it’s going to be sourced by a campaign. You, again, have those dropdown options of anything from an email inquiry to a walk-in, if you wanted to change what the source was, but because it’s for a campaign, I’m going to keep it as campaign.
Then what I would look to do is provide a summary and marketing text, and it’s worth bearing in mind that these are used on your social media platforms. So the more information and short and snappy you can create it probably the better, but I’m sure you guys know exactly what you want to say around marketing and how to entice new members and existing alike. So you go ahead and put what you want to in there.
You also have the option to either have no image or upload your own image. So maybe it’s a picture of your ebook, maybe it’s a picture of someone eating some healthy food, who knows, but you can upload whatever you like, and you can use the upload function here.
And you’ve got information around what the maximum upload size is as well, okay. So you can save that.
I’m going to cancel it because I’m not typing loads of texts for you guys to watch me doing that and make loads of spelling mistakes!
So let’s now have a look at what that would look like once it’s been created.
So in a list, we’ll see the name, what landing page is attributed to, and then what actions we can do from that hook.
So we can post it straight to Facebook or Twitter from this listing page. You don’t have to go into it. You can download it as HTML, or you can copy the hook link to your clipboard if you want to embed it into another website, for example.
So that’s your post options here. Then next to it, we have our have our actions, which I’m sure you’re familiar with already, but we’ve got the pencil, which is to edit the hook.
So you click in and edit, or you’ve got the sort of post-it notes or paper, if you will, to clone it. So maybe you want to make one that’s very similar and make a few changes, and then you have the option to delete that one, if you wanted to start from scratch.
So that’s how you create and edit and post a hook. If you have any questions around that, don’t hesitate to get in touch or be sure to watch my next videos around landing pages. And we’ll go through a bit more information there.
