Hi, welcome to Quoox University.
So as you’ll already know, this course of videos is looking at KPIs and Metrics within reporting. And we’re now looking at Conversion and Attrition.
So this is really focused on a review of your new business, any leads that you’re generating, memberships, essentially, as it says here, a review of inquiries, trials, conversions, and any losses across the period. Okay.
So what this will relate mostly to is your Connect and Promote area within the Quoox platform, where you can build out your campaigns, also, obviously your trial memberships that you’ll create with their memberships, but it’s really looking at leads, new business and any lost business that you might’ve had in the past 12 months, because we’re in the 12 Month Overview reporting tab.
So let’s have a look at what this means.
Chapter 1: Inbound Enquiries
So we’ve got our inbound enquiries.
What we can see here is a breakdown of our inquiries based on the source.
So what we may have created, and if you’ve been going through onboarding and watching my other videos, you’ll understand that there’s an option to select an inquiry source, depending on what you’re creating, whether it’s a, campaign, or if you’ve got an ad hoc lead you can do on the dashboard, you can select what the source is of that lead. You can also change it through the campaign as well.
It doesn’t have to be campaign, you can select anyone if you want to.
It might be that you’ve created a hook for Facebook via a campaign on your own, and you want it to be attributed to that. So, that’s a whole other video that’s already been created. So go ahead and watch that it’s called: ‘Selling a membership via a campaign’, and then you’ve also got ‘Creating a campaign in Quoox’ as well. Okay.
So that’s what that’s looking at; you get the total numbers at the bottom, you’ve got ad hoc leads, your total inquiries and any that are converted.
So when you convert a lead to a member that will show here as well.
Chapter 2: Trial Sales
Then we move over into Trial Sales.
So if you’ve set up trial memberships, you can tick a box that says “This is a trial membership,” and that will allow this information to be pulled into the report under here.
You’ve got three in this example.
So we’ve got a 30 day challenge trial membership, a test of one, but you know, it’s a demo account, and a trial session one, for example. So we can see the total number of trial sales that we’ve had in the period.
If we then know that that’s quite low for what we wanted it to be, we can look and revisit that, basically, and see what’s, what’s working and what’s not within here.
Chapter 3: Membership Moves
Then we move over to our Membership Moves.
So this is a report, basically looking at how many people you’ve had or how many members you’ve had started a membership within the 12 months, and then how many have ended.
So if you’ve got a standard membership, for example, you’ve had 15 that have started, but 19 that have ended, that’s quite a difference there, isn’t it, so you might want to look at why they’ve ended their membership and then maybe start looking at how you can nurture those existing members to keep them on board.
Now, you’ve this based on each membership type that you’ve created. So you’ll be able to see this as a breakdown for individual memberships.
And if you look a bit lower within this report section, you also have a visual.
So as always, you can filter it by one or the other in this case, cause there’s only two options so maybe you only want to look at the membership started within that period and this is a month by month breakdown now, as well, or maybe you want to look at the memberships ended.
So maybe it’s that you might do a review of why you’ve had so many memberships and in November specifically, is it a trend that you might see again this year? You know, you can really start to filter through the information and use that to your advantage.
But essentially, that is your Conversion and Attrition reports broken down, quite straightforward. You know what the information is, we’ve made it very clear and you have a visual breakdown at the bottom.
However, if you have any questions, don’t hesitate to get in touch, and please do remember that this is pulling from your information that you’ve input into Quoox.
And also worth noting, we don’t give you conversion rates on purpose, sometimes there’s, there’s errors, it might not be right, so don’t forget that you can download this report at the top, you can download the whole 12 Month report here, then you can take the raw data and do your own analysis on this information.
I hope that’s helped. As I say any questions, don’t hesitate to get in touch, otherwise I’ll see you on the next video.