The May 2023 feature update contains a number of new features and enhancements that are likely to be valuable to your fitness business.
The video below introduces the new features, as well as providing a number of tips that you may find useful. The video has been split into chapters to make it more digestible. We apologise for the drop in audio quality in some chapters.
Note: Certain parts of the video, certainly the final chapter, do start to introduce some technical web development elements. This is shown by way of information about what may be achieved, rather than an expectation that all of our customers would able to do this themselves.
New features and updates
“Remove Member Tag” action for Triggers
Complimenting the “Add Member Tag” action that has been in Event Triggers since the start, we have now added an action to remove a tag from a member.
This seemingly ‘innocent’ little action can wield a lot of power because, when combined with Dynamic Member Groups, it opens up a wealth of opportunities to control multiple areas within Quoox.
“T-Minus Nurture Program” action for Triggers
To date, within Quoox, nurture programs are deployed on a timed basis working forwards and starting on the date/time upon which the nurture program is set to commence.
The “T-Minus Nurture Program” (a reference to a launch countdown) operates in reverse, with actions scheduled for a given period before an event. The action applies to six specific event trigger types: “Lead appointment booked”; “New session type booked”; “Lead call scheduled”; “Member call scheduled”; “Membership added”; and, “Session Booked”.
For example, if you add an event trigger for a client’s first session and assigned a “T-Minus” nurture program, you can schedule emails; text messages; videos; etc. to be delivered to them on a timed basis as the date of their session approaches.
This is a very powerful way of nurturing your leads and members as they approach key milestones, and especially useful during the onboarding process.
Event Triggers are available to Quoox customers as part of Quoox Ultimate. If you want to learn more about upgrading, please contact your account manager.
Deferred start date for membership campaigns
Until now, when a client signed up through a Membership Campaign, the membership started immediately.
It is now possible to defer the commencement of a membership when sold through a campaign. This will be particularly useful for facilities with events, such as 6-week Challenges, that start on a scheduled basis.
To achieve this, an additional ?start=yyyy-MM-dd parameter may be added to a campaign landing page or form URL, which will set the deferred start date for the membership. If the date is invalid or is in the past, the membership will commence immediately.
For deferred membership start campaigns, if the campaign has a charge (I.e. isn’t free), the member’s card details will be captured – but no charge made until the start date.
The addition of the start parameter to the URL for use on web pages and Insta/Facebook links etc. is nice and easy. The video provides a number of examples (of varying complexity) for how this might be managed more creatively and productively within the campaign landing page.
Limit a campaign to new members only
A new option has been added to the configuration of membership campaigns that hides the member login option and thus restricts it to new members only.
Dark theme for FitnessHub
A new, optional dark theme has been made available for FitnessHub. This may be easily turned on in the FitnessHub settings.
Once you have enabled “dark mode”, we recommend checking your FitnessHub site to ensure your logo works on a dark background and that you check any edited pages where you may have selected specific text colours. All of the built-in Quoox pages have been designed to switch styles without any manual intervention.
Landing page styling
Additional options have been provided for landing pages, including the ability to upload a background image and spring the content to the full browser width.
We often hear misconceptions that something “isn’t possible” in FitnessHub or a campaign landing page. In most cases, if it can be done on a web page, it can be done within Quoox. It is simply that some things are more technical and require some implementation of basic coding.
This release includes a new campaign landing page template, “GloboGym Dark”. This provides an example of how drastically different a landing page could look – and is pretty much limited only by your imagination.
Quoox offers a “remote assistance”/”remote hands” service where, subject to resource availability, feasibility, and skills, we can set up elements of Quoox for you – such as building a custom landing page, etc. This is a service included within our Alchemy package, and available to all other clients at an additional hourly charge.
Social media icons email building block
A new building block of social media icons has been added to the immersive email builder.
Content slider
A new “content slider” building block has been added to the FitnessHub and campaign landing page builders. Whilst this does introduce a small technical element, it shows how different components may be integrated into FitnessHub or a landing page to enhance the visitor experience.
Stripe minimum charge
Stripe has always had a minimum transaction charge. This is roughly 50¢, 50p, or €0.50.
If a transaction were placed beneath this minimum, Stripe would reject the transaction causing Quoox to error. A new algorithm has now been applied to take all transactions up to the minimum level to avoid payment rejections caused by this reason.
Updated bot and “bad actor” detection
We have replaced the V2 Google Recaptcha component on all login and protected pages with the V3 version, which does not require interaction. To bring this up to our required security level, we have supplemented this with additional heuristical bot/bad actor detection within our network of edge servers.
Adding a video to an immersive email
We have extended FitFlix to generate an attractive thumbnail for uploaded videos, which may be used in immersive emails. Furthermore, it now also provides access to the links for the video on FitnessHub (the recommended sharing method) or the raw URL for the video within the Quoox content-delivery network directly.
The raw video URL may be used to add a video to a FitnessHub or campaign page, without needing to use YouTube or Vimeo. In the current climate, Vimeo is proving too costly for some clients. Furthermore, with YouTube now manipulating videos and injecting (sometimes competitive) adverts into video streams, it is no longer a platform of choice for professional businesses.
Video caveat
The introduction video contains a section showing how the Quoox FitnessHub or landing pages may be extended in several creative ways using some basic web techniques.
Whilst still “web 101”, the content is increasingly technical. To avoid doubt, we do not expect our clients (in general) to know how to do some of these things! We’ve not lost our minds! These things are shown by example and to highlight what is possible.
Quoox can assist you with more advanced system elements via our “remote hands” service – often more cost-effective than a 3rd party web-designer. Similarly, if you already retain a web design company, they can directly assist you with the page builds, which are based upon well-known web frameworks and techniques.
